Umai Group Umai Group

Your brand
at the moment of choice.

Advertising inside Kyrgyzstan's largest food retailer reaches shoppers exactly where they decide what to buy.

01 / Audience

Reach

More than 260,000
purchases every day.

Every day our stores serve families, office workers, students and tourists — in the capital and in every region of the country.

260K+
purchases in our stores every day
170+
stores for your campaign
4
chains with different audiences
2
mobile apps — Globus and SPAR Club

02 / Formats

From the shelf
to the smartphone.

  1. 01

    In-store placement

    Your brand in the sales hall: displays, shelf placement and point-of-sale materials in the stores you choose.

  2. 02

    Promotions

    Price promotions and special offers across one chain or all four at once.

  3. 03

    Globus app

    The product of the day, discounts and personal offers for loyalty-card holders.

  4. 04

    Prize draws and joint campaigns

    Co-branded prize draws that bring shoppers back — like the draws already running in the Globus app.

Globus

03 / Choose the audience

Four chains.
Four audiences.

Run a campaign where your shopper is: a big weekly basket, a daily top-up, the lowest price or fresh food to go.

Globus

96 stores

The big family shop and the widest range, with the Globus app and a bonus card.

Narodny

22 stores

Daily shopping close to home, with a loyalty card and late opening hours.

Dostor

44 stores

Price-conscious shoppers who buy the most popular products.

SPAR

15 stores

An international brand, fresh food to go and the SPAR Club app.

04 / How it works

From brief
to the shelf.

  1. 01

    Tell us about your brand

    Products, goals, period and the regions that matter.

  2. 02

    Get a proposal

    We suggest chains, stores and formats for your goal.

  3. 03

    Launch

    The campaign starts in the stores and in the apps.

  4. 04

    Review the results

    We discuss how the campaign worked and what to do next.

05 / Request

Let's plan
your campaign.

The marketing team will get back to you with formats and terms.

Prefer email?

office@umai-retail.kg

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